31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
Corporate Name of Client: Samsung
Agency: 72andSunny, Amsterdam
Executive Creative Director: Carlo Cavallone
Creative Director: Paulo Martins
Copywriter: Yann Corlay
Art Director: Patric Franz
Executive Agency Producer: Stephaine Oakley
Agency Producers: Peter Williams/Eline Bakker
Production Company: Stink, London
Director: Eliot Rausch
Executive Producer: Jon Chads
Producers: Jennifer Barrons/Brian Waek
Directors of Photography: Alexis Zabe/Daren Crawford
Post-Production Company: Glassworks, Amsterdam
Executive Post-Producer: Anya Kruzmetra
Post-Producer: Esther Zimmerman
VFX Supervisors: Morten Vinther/James McEwen
Lead Artist: Morten Vinther
VFX 3D Artists: Tim Bolland, Markus Lauterbach
Flame Artists: Kyle Obley/Jesper Nybroe/Sarah Eim/Urs Furrer/Hugo Rodriguez
Editing Facility: Whitehouse Post, Amsterdam
Editor: Russell Icke
Editorial Producers: Lisa Kenrick/Antonia Porter
Assistant Editor: Joe Walton
Sound Design Company: Wave, London
Sound Designer: Alex Nicholls-Lee
Sound Engineer: Ben Tomlin
Music Production Company: Pivot Audio
Music Producer: Jonas Holst
Music Composer: Guy Amitai
Song Title: We Are Greater Then I - Surf
Within this journey through the mind of the surf community, we took an honest, uncompromised look at what surf really was in 2015. It was the opportunity for us to touch on subjects such as mentorship, friendship, family, but also rivalry, haters, localism, sexism, racism, etc. While vividly depicting such negative stigmas and even violent encounters with people who oppose their chosen lifestyle or culture, we also wanted to show how working through these challenges only made the surfing community stronger and more driven. To remain as authentic as possible and reach out directly to the core surf community, we involved some of the world’s most popular surfers in the story, but instead of focusing on their strengths and skills, we decided to shine a light on their fragility and weakness. A very intimate moment between Gabriel Medina and his step-father portrays how the feeling of family is such an integral part to his success. An acknowledgement of surf legend Kelly Slater shows how having surf heroes continues to inspire surfers of all levels. A hug between Mick Fanning, three time WSL Champion, and Gabriel Medina, 2014 WSL Champion, represents the admiration and respect surfers have for each other, even in the face of competition.