31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Mouvement du Nid
Head of Client Services: Grégoire Thery
Media Company: IPG Mediabrands, Paris
Agency Account Supervisor: Bruno Tallent
Agency Account Director: Fiona Ferrier-Weil
Agency Account Managers: Coline Déchelette/Selim Boukhanef/Grégoire Talbot
Agency Strategic Planner: Shadi Razavi
Agency: McCann Paris, Paris
Executive Creative Directors: Riccardo Fregoso/Julien Chiapolini
Copywriter: Gilles Ollier
Art Director: Christophe Rambaux
Executive Agency Producers: Véronique Leblanc/Delphine Devaux
Agency Producer: Caroline de Genis
Agency Music Producer: Isabelle Créchet
Production Companies: MRM / McCann, Paris
Senior Executive Producer: Dragan Kontic
Executive Producer: Clément Hardouin
Producers: Vianney de Villier/Pierre-Yves Chassaigne
Editor: Medialab Technology
Sound Design Company: Capitaine Plouf, Paris
The radio message was part of a digital experience developed for the Mouvement du Nid, a nonprofit organization involved in the fight against prostitution. We created a fake escort website, girlsofparadise.sex, on which the prostitutes are already dead, but the clients don't know it yet. Each story is a reconstruction of a real case. When the potential client called or started to chat with one of them he thought was a real prostitute, he was tricked into hearing her real, tragic story. We created 3 radio spots out of these recordings. The radio message aired at a relevant time, one during which the French Parliamentarians was debating over a bill that would make it illegal to pay for sex. The campaign furthered the Mouvement du Nid's cause in helping draw attention to the importance of passing this bill. The message begins with an announcement that the recording is authentic. A short conversation between the client and someone we think is Ines ensues. The client asks for information on her services and rates. Instead of giving the requested details, the girl answers that she is not Ines but a friend of hers and that Ines won't be available as she was thrown off a bridge by her pimp. The client is astonished. The message ends by stating it is a true story, that prostitution is a violent environment and invites the listener to help the Mouvement du Nid to help abolish prostitution.