We were asked to create a limited edition, export version of Mandalay Rum - Myanmar’s iconic rum, which has been distilled and bottled in Mandalay since 1886. Currently only available in Myanmar, the export brand, known as The Governor’s Choice, was created to test the water for potential large scale product export to European, American and Asian markets. We needed to create everything from the ground up – from the bottle and packaging, to marketing collateral.
Mandalay is an evocative, and mysterious city - steeped in history, the former British colonial outpost has long kindled the imagination of explorers and adventurers alike. We built a brand that celebrates the colonial period, when Mandalay Rum was created, evoking a world of eccentric colonial settlers and parodying life in a rum-soaked Mandalay township.