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Movie

Radio & Audio
Public Service/Social Welfare

Bronze Winner

Entrant: lg2, Quebec
La Societe de l'assurance Automobile du Quebec - "Movie"

Corporate Name of Client: La Societe de l'assurance Automobile du Quebec

Client Account Director: Alexandra Laverdière

Media Company: Touché!

Media Planners: Isabelle Baillargeon/Cristina Henriques

Agency Planners: Catherine Darius/Mireille Côté/Alexandra Laverdière

Agency: lg2, Quebec

Creative Director: Luc Du Sault

Copywriter: Andrée-Anne Hallé

Art Director: Andrée-Anne Hallé

Agency Producer: Isabelle Fonta

Sound Design Company: BLVD

Sound Designer: Denis-Éric Pedneault

Translator: Andrew Morgan


Description of the Project:
Awareness radio ad against texting and driving.