31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Burger King
Media Planners: Marie-Claire Manson/Nicky Greville
Agency Account Director: Victoria Meo
Agency Planning Director: Jono Key
Agency: Y&R NZ
Chief Creative Officer: Josh Moore
Creative Director: Tom Paine
Agency Producers: Liz Rosby/Sacha Moore
Digital Company: Resn, Wellington
Digital Producer: Melissa Logan
Senior Designer: James Wendelborn
Animation Company: Assembly, Auckland
Animation Director : Jonny Kofoed
Animation Producer: Amanda Chambers
Animators: Scotty Wilson/Joe Helmore/Craig Gladding
Sound Design Company: Liquid Studios, Auckland
, Auckland
Description of the Project:
Our brief on this project was to create a viral video - an invitation to McDonalds from Burger King that would use social media to create a wave of support for the idea. This project spread rapidly on the day it was launched, featuring on CNN, USA Today, The New York Times, Time Magazine, to name just a few - with #McWhopper trending at the top of the list on twitter. This converted into over 1 million plays on youtube in the first day and over 2 billion web impressions.