31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
2016 Winners and Finalists
2016 Press Releases Statues / Logos For Download Purchase Awards
Filtered Search
x

 

Click a thumbnail to change media.


Previous Entry
Next Entry

TV/Cinema/Online Film
Campaign

Finalist

Entrant: DDB San Francisco, San Francisco
Slim Jim - "Buggy", "Space Chase", "Grease Monkeys", "Line Up"

Corporate Name of Client: Con Agra

Agency Account Directors: Kristin Barbour/Nancy Bernacchi

Agency Account Manager: Lindsay Hrack

Agency Strategic Planner: Meghan Tetwiler

Agency Planning Director: Mark Rovai

Agency: DDB San Francisco, San Francisco

Creative Director: Jonathan Byrne

Copywriters: Justin Stielow/Katie Johnston/Andy Whalen

Art Director: Lena Barrows

Agency Producers: Jon Drawbaugh/Andy Rosenthal

Agency Project Manager: Maggie Dieringer

Content Business Manager: Lisa Falvo

Production Company: Radical Media, Los Angeles

Director: Steve Miller

Executive Producer: Greg Carlesimo

Line Producer: Barbara Benson


Description of the Project: 
How do you talk to 18-24 year old dudes? You don’t. You make fun of their friends and let them in on the joke.
This campaign for Slim Jim meat sticks takes place in four very different scenarios and proves that no matter where they are, no matter how serious the job, no matter how dire the situation, guys will always mess with each other. In each spot the Slim Jim is the catalyst for a guy to snap out of adult pressures and just be himself, ending with the iconic campaign line: "Snap into a Slim Jim."