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Branded Entertainment
Experiential/Live Events
Bronze Winner
smart fortwo cabrio 453
- "Most Open Test Drive"
Corporate Name of Sponsoring Client: Daimler AG, smart
Client Account Director: Michael Schaller
Agency Account Directors: Jan Hendrik Oelckers/Linsay Joensson
Agency Account Manager: Sonja Ruschke
Film/TV Studio: Markenfilm Crossing, Hamburg
Agency: BBDO Berlin, Berlin
Chief Creative Officer: Wolfgang Schneider
Executive Creative Director: Michael Schachtner
Group Creative Directors: Jan Harbeck/Ton Hollander
Creative Directors: David Missing/Fedja Kehl
Copywriters: Kyra Nenz/Julian Stoelting
Art Director: Shelley Lui
Agency Producers: Stefan Bader/Silke Rochow
Production Company: Markenfilm Crossing, Hamburg
Director: Kai Sehr
Producers: Oliver Hack/Alexander Husche
Director of Photography: Bjoern Knechtel
Post-Production Company: ARRI Mitte, Berlin
Editor: Sven Duncker
Sound Design Company: Studio Funk, Berlin
Audio Engineer: Julian Massmann
Music Production Company: Nordmeister
Music Composers: Malte Hagemeister/Kristian Nord
Talent Agency: Deep Blue, Cape Town/Orange Films, Cape Town
Description of the Project:
The smart fortwo cabriolet is the only convertible of its class with a roof that opens completely. To draw attention to this unique selling proposition we organized a test drive event. The challenge: the occupants have to be as radically open as the smart fortwo cabrio. Connected to a lie detector, the driver is asked controversial questions during the drive - only those who answer these questions openly and honestly have a chance to win. Once a lie is exposed by the lie detector, the roof closes and the ride is over.