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Production & Post-Production
Animation
Silver Winner
Nike Mercurial Superfly V
- "Superfly V"
Corporate Name of Client: Nike
Art Director: David Chen
Production Company: INTRO, London
Director: Julian Gibbs
Executive Producer: Katy Richardson
Post-Production Company: INTRO, London
Lead Artist: Alex Pastor
Animation Company: INTRO, London
Animators: Alex Pastor/Andy Gooch/James Brocklebank/Kyli John, Jason Arber
Sound Design Company: GPS, London
Sound Designer: Toby Griffin
Description of the Project:
A super-powered metaphor aligning the acceleration of Ronaldo & Formula 1. The screaming Formula 1 engine blows the car apart in a moment of axonometric beauty, reconstructing elegantly as the innovative Mercurial speed system boot components. The film launched online and instore. It received 6 million hits on YouTube in the first week.