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Poster
Consumer Campaign

Finalist

Entrant: Energy BBDO, Chicago
Ziploc® - Chaos Comes to Life Campaign - "Toys", "Tools", "Cereal"

Corporate Name of Client: S.C. Johnson

Agency Account Directors: Nicole Guisto/David Pollard/Liz Gruszkievicz

Agency: Energy BBDO, Chicago

Executive Creative Director: Mike Roe

Creative Director: Amy Ditchman

Copywriter: Mike Roe

Art Directors: Amy Ditchman/Katie Sheridan

Head of Art: Liz Miller-Gershfeld

Senior Print Producer: Mary Day

Photographer: Laurie Frankel

Retoucher: Doug Stanley


Description of the Project:
Ziploc® is on a mission to help people triumph over life’s chaos: The spilled box of cereal. The toy explosion in the playroom. The years of nuts and bolts littering the garage. New York City’s ad-cluttered market demanded that our communication be both simple and impactful. So, Ziploc® created a series of iconic bus shelters, which spelled out the solution to everyday chaos in the mess itself. Because Life Needs Ziploc®.