31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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TV/Cinema/Online Film
Beverages - Alcoholic
Finalist
Guinness
- "Never Alone"
Corporate Name of Client: Diageo
Agency: AMVBBDO, London
Chief Creative Officer: Paul Brazier
Executive Creative Directors: Alex Grieve/Adrian Rossi
Creative Directors: Dave Buchanan/Mike Hannett
Copywriter: Mike Crowe
Art Director: Rob Messeter
Agency Producer: Nick Godden
Production Company: Stink, London
Director: John Hillcoat
Producer: Malachy McAnenny
Director of Photography: Nicolas Karakatsanis
Post-Production Company: MPC
Editing Facility: Trim Editing
Editors: Tom Lindsay/Fouad Gaber
Sound Design Company: 750mph, London
Sound Engineer: Sam Ashwell
Description of the Project:
Guinness weren’t an official Rugby World Cup sponsor and risked not being the brand most associated with it. The objective was to win the battle of the advertisers not through media spend, but connecting with their audience emotionally. We told the story of Gareth Thomas who lived in fear of his sexuality in a very heterosexual sport who had the bravery to tell his team he was gay. And how they were there for him, epitomising the Guinness positioning Made of More’.