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Billboard
Media Promotion

Finalist

Entrant: john st., Toronto
Cieslok Media - "Text and Drive"

Corporate Name of Client: Cieslok Media

Head of Client Services: Jorg Cielsok

Media Company: Cielsok Media, Toronto

Agency Senior Account Executives: Mylene Savoie/Ian Brooks

Agency Account Executives: Laura McLellan/Natacha Nicol

Agency Account Supervisors: Sasha Abrams/Sarah Ramage

Agency Account Directors: Cheryl McKenzie/Tamara Staines

Agency: john st., Montreal

Executive Creative Directors: Angus Tucker/Stephen Jurisic

Associate Creative Directors: Sebastien LaFaye/Cedric Audet

Copywriter: Cedric Audet

Art Director: Sebastien LaFaye

Agency Producer: Kimberley Mullen

Senior Developer: Joshua Richards

Production Artist: Ryan Thiffault

Video Animation: Benoit Fortier


Description of the Project: 
We wanted to remind people that texting and driving is extremely dangerous and often lethal. So to get them thinking about just how unsafe it really is we created a fake funeral business ‘Wathan Funeral Home’ to encourage more drivers to continue this bad habit, all to start a serious conversation about texting and driving with Canadian motorists.