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Digital
Confections/Snacks

Bronze Winner

Entrant: BBDO New York, New York
Snickers - "Switcheroo"


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Corporate Name of Client: Mars Chocolate North America

Account Team: Kirsten Flanik/Susannah Keller/Joshua Steinman/Tani Corbacho/
    Jocelyn Choi

Senior Communications Planner: Sean Stogner

Senior Planner: Alaina Crystal

Group Planning Director: Annemarie Norris

Agency: BBDO New York, New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer: Greg Hahn

Executive Creative Directors: Peter Kain/Gianfranco Arena/Tom Markham

Creative Director: Danny Adrain

Associate Creative Director: Roberto Danino

Copywriter: Roberto Danino

Senior Art Director: Sei Rey Ho

Art Director: Danny Adrain

Director of Integrated Production: David Rolfe

Production Company: BBDO New York, New York

Director: Lawrence Chen

Assistant Director: Koji Yahagi

Executive Producer: Renee Haar

Group Executive Producer: Amy Wertheimer

Group Project Lead: Michael Gentile

Line Producer: Jonathan Hsu

Post-Production Company: The Kitchen @ BBDO, New York

Editor: Keith Vogelsong

Social Influence Manager: Andrew Osborne

Social Influence Manager: Lucy Bennett