31 YEARS CELEBRATING THE POWER OF IDEAS
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Digital
Use of Social Media

Gold Winner

Entrant: R/GA's Hustle, Los Angeles
Beats By Dre - "Straight Outta"


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Corporate Name of Client: Beats By Dr. Dre

Client Marketing Directors: Omar Johnson/Jason White/Daryl Butler/John Solomon/
    Ed Alexander/Kristen Frasier/Stephanie Young/Jeramie Hopson/Peter Yoon/
    Jonathan Taylor

Media Companies: OMD, Los Angeles/PMG, Fort Worth

Media Planners: Matt Fox/Amy Jost/Lydia Kim

Agency Account Manager: Shane Chastang

iAd Meme Experience/Paid Social, PMG: Nick Drabicky/Earl Hwang/Price Glomski/
    Devon Rosenberry/Natalee Cecil Geldert

Agency Planning Directors: Poppy Thorpe/Kelsey Harmon

Advertising Agency: R/GA's Hustle, Los Angeles

Group Creative Directors: Will Esparza/Zach Hilder

Copywriter: Lesley Bea

Art Director: Ami Lewis

Agency Producer: Mark Demyanovich

Design Directors: Doug Alves/Stanley Chen

Designers: Alejandro Larramendi/Natalie Lui/Andy An

Web Development Company: North Kingdom

Photographer: Jonathan Mannion, Los Angeles

North Kingdom Meme Generator Design and Development: Daniel Ilic/Scott Hiers/
    Tracy Moore

Snap Chat Filter : Universal Studios

Campaign Stunts: Interscope Records

Music Production Company: Beats by Dre, Culver City