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Silver Winner
Currys PC World
- "Spare the Act Cooker"
Corporate Name of Client: Dixons Carphone
Agency: AMVBBDO, London
Chief Creative Officer: Paul Brazier
Executive Creative Directors: Alex Grieve/Adrian Rossi
Creative Directors: Alex Grieve/Adrian Rossi
Copywriter: Mike Sutherland
Art Director: Ant Nelson
Agency Producer: Anita Sasdy
Director: David Shane
Producer: Nell Jordan
Director of Photography: Tim Maurice - Jones
Post-Production Company: The Mill
Editing Facility: The Quarry
Editor: Paul Watts
Sound Design Company: Wave
Sound Designer: Aaron Reynolds
Description of the Project:
After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. To help cut through the usual seasonal schmaltz, we did the exact opposite and enlisted the help of Hollywood star Jeff Goldblum. Who better to give the great British public some helpful acting tips when faced with awkward Christmas moments. Alternatively, we could all ‘Spare the act this Christmas’ by popping along to Currys PC World.