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Production & Post-Production
Animation
Gold Winner
Sainsbury's Supermarket
- "Mog's Calamity"
Corporate Name of Client: Sainsbury's
Agency: AMVBBDO, Lodnon
Chief Creative Officer: Paul Brazier
Executive Creative Directors: Alex Grieve/Adrian Rossi
Creative Directors: Michael Durban/Tony Strong
Copywriter: Alex Grieve
Art Director: Adria Rossi
Agency Producer: Rebecca Scharf
Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Director of Photography: Alex Melman
Post-Production Company: Framestore
Animators: Sebastian Nino/Chris Hurtt/Gez Wright/Jesus Parra Garcia/Joseph Henson/
Joseph Kane/Rimelle Khayat/Aimee Westley
Editing Facility: Work Post
Editor: Bill Smedley
Sound Design Company: Factory
Sound Engineers: Anthony Moore/Neil Johnson
Description of the Project:
For Sainsbury’s festive idea of “Christmas is for sharing” we wrote a new story of 'Mog the cat’. Through a series of calamitous events Mog accidentally ruins Christmas. However, all is not lost. The neighbours rally round and decide that if Mog and the Thomas family can’t have a Christmas, they can share theirs.