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Misassembled MALM Bed

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Radio & Audio
Home Furnishings/Appliances

Finalist

Entrant: Bold Ogilvy & Mather, Athens
IKEA - "Misassembled MALM Bed"

Corporate Name of Client: IKEA

Client Marketing Director: IKEA

Agency Account Director: Matina Trigkidou

Agency: Bold Ogilvy & Mather, Athens

Executive Creative Director: Yiannis Sideris

Deputy Executive Creative Director : Lazaros Nikiforidis

Group Creative Director: Lazaros Nikiforidis

Creative Director: Lazaros Nikiforidis

Associate Creative Director: Panos Petropouleas

Copywriters: Lazaros Nikiforidis/Panos Petropouleas/George Bousdoukos

Production Company: Foss Productions, Athens

Producer: Ada Molfessis

Recording Studio: Foss Productions, Athens

Editor: Giannis Isaakidis

Sound Design Company: Foss Productions, Athens

Sound Designer: Giannis Isaakidis

Voice-Over: David Cook


Description of the Project: 
IKEA furniture require assembly, a process which maybe fun for some but not so for others. And some times what starts off as a library ends up looking like a piece of abstract art.
We created misassembled radio spots, to demonstrate that when things go wrong trying to put your favorite IKEA furniture together, you can always call the IKEA Assembly Service, an easy and cost and time-effective way to have your furniture put together without even moving a finger.