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Verbal Identity
Tone of Voice

Gold Winner

Entrant: Mother, London
PG Tips - "Keep It Tea"

Product or Service: Product

Launch Date: Nov 2015

Launch Date: Nov 2015

Corporate Name of Client: Unilever (PG Tips)

Brand Manager: Ana Reis

Marketing Manager: Debbie Bird

Agency Account Directors: Natalie Hopkins/ Matthew Taylor

Agency Planner: Dan Broadwood

Strategist: Ed Terry

Business Lead: Niki Garner

Agency: Mother, London

Executive Creative Directors: Mark Waites/Robert Saville/Ana & Hermeti Balarin

Creative Directors: Dave Dye/Nick Hallbery/David Colman

Copywriters: Chris Vernon/Hannah Tarpey/James Sellick/Lisa Turner-Wray/
    RaineAllen Miller

Art Directors: Hannah Tarpey/James Sellick/Lisa Turner-Wray/RaineAllen Miller

Agency Producers: Sam Dowling/Tommy Frankau/Millie Yoxen

Production Company: Another Film Company

Director: Mark Denton

Production Co Producer: Tim Marshall

Post-Production Company: MPC

Sound : Factory/750mph