Their products are in almost every kitchen in every home.
American Garden’s slogan ‘Let’s Savor Life!’ is an invitation to live and enjoy life.
They’ve already made their products part of every day life; this time they wanted their brand to have a place in people’s hearts and minds also.
American Garden wanted to create more affinity towards the brand, and not just its products. It wanted to link itself to a cause – to establish a new perception in people’s minds.
Something which had never done before. And something they had not allocated money towards, either.