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Art Direction Campaign

Silver Winner

Entrant: Y&R Prague, Prague
Forbes - "Cancer", "Oceans", "Poverty", "Forests", "Animals"

Corporate Name of Client: Forbes

Executive Managing Director: Tomas Dvorak

Agency: Y&R Prague, Prague

Chief Creative Officer: Jaime Mandelbaum

Executive Creative Director: Tereza Sverakova

Creative Director: Jaime Mandelbaum

Copywriters: Santiago Cosme/Jiri Kirchner

Art Director: Atila Martins

Head of Art: Atila Martins

Graphic Designer: Neil Johnston

Retoucher: Studio Carioca


Description of the Project:
The world is full of problems that need solving. Problems such as curing cancer, animals in danger of extinction, deforestation, etc… Unfortunately, the ability of the world to overcome these problems relies mainly on individual contributions that are often not enough to make a real impact. As a leading business magazine, Forbes has always stood behind world changers like Bill Gates, Warren Buffett, or Mark Zuckerberg who have made a pledge to use their wealth to make the world a better place. Forbes works to provide its readers with the insights they need to accomplish their goals and are now encouraging them to become the next generation of billionaires that help the world.