IKEA is known world over for its low-cost beautiful Scandinavian designs. But, people sometimes forget just how low-cost it is. So IKEA asked the agency to create a reminder to the general public of how affordable their furniture can be.
They wanted a campaign that was simple, visually striking and flexible enough to be used in all the touchpoints; something that could blend together design and affordability in a fresh new way. Since the brand is all about modern
and iconic design, to visually express its affordability, the agency had to find something as iconic. So we did an extensive research of all the ordinary things we buy for little money to remind IKEA shop goers just how little they pay for great Scandinavian design. A few cups of coffee, a handful of stamps, toothpastes, all of those have very distinct shapes and would serve as the perfect canvas
for our idea: show that IKEA furniture is as affordable
as the least expensive things in our everyday lives.