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Branded Entertainment
Documentary Short Film
Finalist
Dunkin' Donuts On-The-Go App
- "World’s Fastest Dunkin’ Run; ‘Behind the Scenes’"
Corporate Name of Sponsoring Client: Dunkin' Donuts
Agency Senior Account Executive: Julie Blanche
Agency Account Manager: Shayna Lederman
Agency: DigitasLBi, Boston
Chief Creative Officer: Ronald Ng
Executive Creative Director: Doug Schiff
Group Creative Director: Jamie Ferreira
Creative Directors: Mark Chamberlain/Marc Gottesman
Copywriter: Marc Gottesman
Art Director: Mark Chamberlain
Executive Agency Producer: Ben Raynes
Production Company: Seven Twenty, Chamonix-Mont-Blanc
Directors: Guido Perrini/Mark Chamberlain
Directors of Photography: Adrien Nisan/Lauri Aapro/Toby Bradley
Post-Production Company: DigitasLBi, Boston
Editing Facility: DigitasLBi, Boston
Editors: Toar Winters/Annie Lefley
Sound Design Company: Soundtrack, Boston
Athletes: Ellen Brennan/Laurent Frat
Description of the Project:
To launch their new On-the-Go app and demonstrate how fast you get in and out of the store, Dunkin’ Donuts enlisted Ellen Brennan, the world’s fastest female wingsuit athlete to perform the ‘World’s Fastest Dunkin’ Run’. It saw Ellen using the app to send in her order, then jumping from 8,300 feet, and flying at 120 miles per hour to swoop down and grab her order at a cliff-side Dunkin’ store. This entry is the behind the scenes, ‘making of’ of that :50 video, which appears at the end for reference. The campaign chalked up 11 million views in just the first 2 weeks, and increased new app users by 44%.