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Branded Entertainment
Online Series

Gold Winner

Entrant: 180LA, Santa Monica
UNICEF - "Unfairy Tales"

Number of Episodes/Elements: 4

Corporate Name of Sponsoring Client: UNICEF

Client Account Director: Nicholas Ledner

Agency Senior Account Executive: Tamara Brown

Agency Account Executive: Meredithe Woodward

Agency Strategic Planner: Michael Allen

Agency: 180LA, Santa Monica

Chief Creative Officer: William Gelner

Executive Creative Directors: Eduardo Marques/Rafael Rizuto

Creative Directors: Dave Cuccinello/David Povill

Executive Agency Producer: Natasha Wellesley

Agency Producer: Jason Lau

Social Media Strategist: Andy White

Agency Music Producer: Jason Lau

Production Companies: House of Colors/Consulado/Bubba’s Chop Shop/
    Gilles + Cecilie Studio

Directors: André Holzmeister/André Fiorini/Allegra Bartlett

Animation Companies: House of Colors/Consulado/Bubba’s Chop Shop/Gilles + Cecilie Studio

Sound Design Companies: Hefty Audio/Therapy Studios

Music Production Companies: Hefty Audio/Circle of Sound


Description of the Project: 
Five years in, the Syrian crisis has displaced 2.4 million Syrian children, and left more than eight million children in need of aid. As the world’s leader in humanitarian aid for children, UNICEF has been working tirelessly to secure the protection and rights of these children. The campaign objective is to destigmatize child refugees in neighboring countries, while reinforcing UNICEF’s global “children are children” strategy. The communication had to be adapted by a wide range of UNICEF’s global chapters to support their local partners in transit and in destination countries.