31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
x
Branded Entertainment
Branded IP
Bronze Winner
Stride Gum Mad Intense Flavors
- "Stride Gum Presents Heaven Sent"
Corporate Name of Sponsoring Client: Mondelez International
Client Global Media & eCommerce : B. Bonin Bough
Client Brand Director: Katie Williams
Media Company: The Story Lab, London
Media Executives: Cathy Boxall/George Cottrell
PR / Marketing Companies: Amusement Park, Santa Ana/Hunter PR, New York
PR / Marketing Executives: Bob Ochsner/Justin Aclin
Agency Chief Business Affairs : Bobby Ware
Creators: Chris Talley/Jimmy Smith
Agency: Amusement Park Entertainment, Los Angeles
Art Directors: Devin Bradford/Richard Schreiber
Director of Integrated Production: Michelle Prieve
Executive Agency Producers: Michael Flowers Jr./Deirdre Smith
Agency Producers: Jennifer Shank/Tatum Shank/Marti Smith
Social Media Strategist: Christia Brockman
Head of Content & Monetization : Laura Henderson
Production Companies: Amusement Park Entertainment, Los Angeles/
Berman Productions, Santa Monica/Precision Food Works, San Pedro
Directors: Joe Demaio/Sequel Smith/Rel Smith
Producers: Poetri/Bill Urban/Al Berman
Line Producers: Aaron Cooke/Smoke Smith
Director of Photography: Stephen Kenneston
Technical Developer: Tad Scripter
Technical Director: Keith Winikoff
Post-Production Companies: Amusement Park, Santa Ana/Chainsaw, Hollywood
Music Producers: Vanacore Music Library/John Alexis
Music Performed By: Raury
Description of the Project:
“Stride Gum Presents Heaven Sent”, was a spectator event that was broadcast live as a 60-minute show on FOX television in primetime in the USA on July 30, 2016. It also live streamed on YouTube as a global pay-per-view event. The show featured Luke Aikins as he skydived from a plane at 25,000 feet with no parachute, no wing suit…nothing but the clothes on his back. The jump landed Aikins in the Guinness Book of World Records for his no parachute, no wing suit jump from nearly 5 miles up in the air. There's a huge chasm of difference between what Luke Aikins did in HEAVEN SENT and what Felix Baumgartner did in Red Bull Stratos. Put simply, Felix used a parachute and a space suit in Red Bull Stratos. In HEAVEN SENT, Luke had absolutely nothing. No parachute. No wing suit. No space suit. Yet, he landed safely. "Stride Gum Presents Heaven Sent" generated 1.42 billion impressions. Funded entirely by Stride Gum, the show relaunched Stride Gum and its new Mad Intense flavors. (Mad Intense is Stride’s tagline). Also, Heaven Sent was part of Mondelēz’s International’s new corporate strategy of monetizing its content. Revenue streams included the selling of commercial inventory on FOX, pay-pay-view on YouTube, selling commemorative T-shirts and hats online, and the creation of Heaven Sent The Game, which was made available on iTunes and Google Play.