31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Radio & Audio
Original Music
Gold Winner
Jeep
- "4x4ever"
Corporate Name of Client: Fiat Chrysler Automobiles
Agency Account Executive: Alexander Wood
Agency Account Director: Gwen Hammes
Agency Planning Director: Josh Drueck
Chief Creative Officer: John Maxham
Creative Directors: Nathan Monteith/Tim Green
Chief Production Officer: Diane Jackson
Production Broadcast Manager: Ryan Hentsch
Agency Music Producer: Linda Bres
Senior Producer: Luke LiManni
Audio Engineer: Nicholas Papaleo
Music Production Companies: Sony/ATV Music Publishing, New York/
SOUTH Music & Sound Design, Santa Monica
Global Head of Advertising, Film & TV: Brian Monaco
Music Performed By: Morgan Dorr
Song Title: 4x4ever
Agency: DDB Chicago, Chicago
Description of the Project:
For 75 years, Jeep had driven people to new discoveries. So on advertising’s biggest stage, we decided not to turn to a well-known artist, or an already-famous track. We decided to introduce the world to something - and someone - new. We made “4x4ever” – an original piece of content, in partnership with an emerging artist. What better way to capture the brand’s pioneering spirit, and the curiosity of all those who shared it?