31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: ALDI Australia
ALDI Marketing Director: Sam Viney
Client Services Director: Daniel Lacaze
Media Company: Maxus, Sydney
Agency Account Director: Peitra Withaar
Agency: BMF, Sydney
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Creative Team: David Fraser/Dantie Van Der Merwe
Agency Producers: Brooke Mather/Mel Herbert
Sound Design Company: Rumble Studios, Sydney
Sound Designer: Tone Aston
ALDI sources its award winning liquor from all over the world. And who better to tell people this than the brewers, winemakers and distillers themselves? Cultural Context: Australians struggle to understand foreign accents. So we didn’t want the makers of ALDI’s award winning imported liquor to be being misunderstood. So we brought in the help of a tri-lingual culturally insensitive translator.