31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Billboard
Art Direction Campaign
Gold Winner
Airbnb
- "Octopus", "Spider", "Penguin", "Armadillo", "Pig"
Corporate Name of Client: Airbnb
Client Account Manager: Richard Stainer
Advertising Agency: TBWA\Chiat\Day NY, New York/TBWA\Chiat\Day LA, Los Angeles/
TBWA\London, London
Global Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Peter Souter/Brent Anderson
Copywriter: Dean Webb
Art Director: Simon Morris
Illustrator: Eve Roussou
Retoucher: Mecanique Generale
Description of the Project:
Situation: AIRBNB have grown exponentially. But we still need to remind people that with AIRBNB they can feel they belong anywhere. Brief: To promote the idea that with AIRBNB you truly feel you belong anywhere. With warmth and charm. Execution: Who better to illustrate the feeling of belonging anywhere than animals in unusual homes? The campaign launched in the UK, appropriately enough, to coincide with World Vets Day.