31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Deutsche Lufthansa AG
Head of Client Services: Benita Struve
Media Companies: Mindshare, Frankfurt/Kinetic, Frankfurt
Agency Account Director: Katharina Jung
Agency Account Manager: Nina Frank
Chief Creative Officer: Fabian Frese
Group Creative Director: Christian Kroll
Creative Directors: Björn Neugebauer/Oleg Friesen/Alena Serhatlic
Copywriters: Danny Fröhlich/Philipp Platz/Dennis Ruhnau
Art Director: Nicole Feldmann
Agency Producer: Alexander Schillinsky
Graphic Designers: Maaike-Helena Hazen/Vera Hemmer
Art Direction Online: Navid Shahabi
Online Concept: Andreas Gröger
Production Manager: Stephan Gerlach
Production Company: 3Spin, Darmstadt
3Spin Account Manager/Technical Director: Oliver Göck
3Spin Creative Director: Thomas Poursanidis
Post-Producer: Hannes Raff
Agency: Kolle Rebbe, Hamburg
The burning desire to travel can be kindled with inspiration and excitement. That’s why Lufthansa created an entertaining brand experience with the invention of a new medium: the Lufthansa Travel Compass – the first digital poster that enables you to travel with a simple turn of your hand. The interactive outdoor screen takes people in Hamburg and Berlin on a virtual journey like never before. It can be turned like a compass and displays six exciting travel destinations in Asia and the USA. Rotation sensors built into the outdoor screen recognise the direction in which the compass is moved. When the screen is touched, the corresponding destination comes to life as an interactive 360° video. By turning the poster, users can then explore the destination as if they were there live. As part of an integrated campaign concept, the 360° videos have also been seen on the web and social media, generating a high level of interest on YouTube, in the new Chrome Player as well as on 360° banners. With the Lufthansa Travel Compass, people can experience their dream destination before even having stepped on the plane.