31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Loterías y apuestas
Client Account Director: Ricardo del Campo
Agency Account Executive: Sandra Arán
Agency Account Manager: Sara Cubillo
Agency: Leo Burnett, Madrid
Chief Creative Officer: Juan García-Escudero
Executive Creative Director: Jesús Lada
Creative Director: Iñaki Martí
Associate Creative Directors: Ignacio Soria/Arturo Benlloch
Art Directors: Javier López Canle/Sergio García
Creative Technologists: Víctor Moreno/Horacio Panella/Luis Marcano
Production Companies: Passion Pictures, London/Blur Films, Madrid
Director: Againstallodds
Executive Producers: Ryan Goodwin-Smith/Lucie Friar/Mario Forniés
Producers: Duncan Gaman/Fritte Colliander
Animation Company: Milford Creative Studio, Stockholm
Animator: Tommie Löfqvist
Animation Producers: Daniel Rådén/Robert Krupa
Sound Design Company: The Lobby, Madrid
Sound Designer: Fede Pajaro
Music Composer: Joan Martorell
Music Performed By: Einaudi Ludvico
Song Title: Nuvole Bianche
This is the official campaign for Lotería de Navidad, Spain’s national lottery, drawn once a year at Christmas. More than just a prize draw, the Lotería, ‘El Gordo’, is considered the world’s biggest lottery; a highly anticipated yearly event in the Spanish cultural calendar with more than 46 million entrants. For the second year running, the lottery’s campaign comes in the form of a short narrative film, and this year, we were approached to help take on the challenge of warming the nation’s hearts with an animated spot. The film features the charming Justino, a mannequin factory’s nighttime security guard, whose thoughtful jokes capture the imagination of his daytime colleagues. This inspires them to enter Justino into the lottery draw and eventually share their winnings. Lotería is all about the spirit of sharing, reinforcing the values we all associate with Christmas and the festive season.