31 YEARS CELEBRATING THE POWER OF IDEAS
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TV/Cinema/Online Film
Corporate Image
Bronze Winner
Volvo XC60
- "Made by People"
Corporate Name of Client: Volvo Car Sweden
Heads of Client Services: Åsa Borg/Per Carleö/Mikael Karlsson
Media Company: Mindshare
PR / Marketing Company: Amat Levin
Agency Account Director: Anders Bothén
Agency Account Manager: Martin Johansson
Agency Planner: My Troedsson
Agency: Forsman & Bodenfors, Gothenburg
Copywriters: Jonas Enghage/Martin Ringqvist
Art Directors: Andreas Malm/Staffan Lamm
Designers: Martin Joelsson/Nicolas Peyrau
Photographer: Peter Gehrke
Agency Producer: Jens Odelbring
Social Media Strategist: Animal
Production Companies: Adamsky/INDIO
Director: Adam Berg
Executive Producer: Johan Lindström
Producer: Eva Båge
Director of Photography: Niklas Johansson
Post-Production Companies: F&B Factory/F&B Inhouse/Johan Cabezos/Señor
Editing Facility: TRIM Editing
Editor: Paul Hardcastle
Grade: Mark Gethin of MPC
Online: Bläck Studios
Sound Design Company: RedPipe
Sound Designer: Erik Olsson
Music Production Company: Secretly Spectacular
Music Producer: Music Super Circus
Music Supervisor: Jenny Ring
Music Arrangers: Sony/ATV & Mr Radar
Music Composers: Scheja/Criborn/Gidlund
Music Lyricists: Scheja/Criborn/Gidlund
Music Performed By: Viola Martinsson
Song Title: Made of
Description of the Project:
Great minds don’t think alike. Who builds the best cars? The Germans? The Americans? The Italians? The Koreans? Or is it the Swedes? Truth is, it’s none of those. It’s all of them. Together. Ever since the 50’s we’ve brought people here from all over the world to develop and build our cars. Not because we’re a caring and human company, but because we know it makes us better. Diversity sparks creativity. It pushes innovation. It helps us to build safer and smarter cars, designed around peoples everyday life. So if you ever wondered who makes the best cars, you know now. It’s people. Together with ABBA and Bjorn Borg, Volvo is probably the most famous Swedish brand ever. We’re proud to have been working with Volvo Car Company for both the Swedish and the global market since 1994, and we’re excited to be a part of their future. The film is a very beautiful take on diversity. A good example of how people from all over the world can Make great things together. We went for a very simple edit to get an autenthic feeling. Because the people in the film are no models, they are real people working at Volvo. That was important to bring forward in the Edit. I think it works pretty good.