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Branded Entertainment
Online Series
Bronze Winner
Hornbach
- "Man Cave"
Number of Episodes/Elements: 5
Corporate Name of Sponsoring Client: HORNBACH Baumarkt AG
Client Marketing Directors: Thomas Schnaitmann/Julia Ziegelmann
Agency Account Director: Frauke Bielefeldt
Agency Account Managers: Xenia Kraider/Franziska Lequen
Agency: HEIMAT, Berlin
Chief Creative Officer: Guido Heffels
Creative Director: Guido Heffels
Copywriters: Corbinian Hennies/Nicolas Blättry
Junior Copywriter: Natalie Schaaf
Art Directors: Jonas von Schwedes/Lukas Kölling
Graphic Designer: Jonas Sebastian Weber
Agency Producer: Katrin Kaiser
Online Company: For Sale Digital, Hamburg
Creative Director Digital: Gün Aydemir
Photographer: Frank Groll
Production Company: EASYdoesit, Berlin
Director: Chehad Abdallah
Executive Producer: Sebastian von Gumpert
Producer: Gregor Moellers
Director of Photography: Phillip Kaminiak
Production Design & Construction: Neulant Van Exel
Post-Production Company: Vivid Grey, Berlin
Post Producer: Simon Geis
Color Grading Company: Arri Mitte, Berlin
Sound Design Company: Hesse Studios, Berlin
Actor: Herold Vomeer
Description of the Project:
Everyone needs a place to retreat. A spot where the inner madness can be acted out. This place was invented by HORNBACH. And it's called "Man Cave". The manliest place on earth - where whiskers grow on wood. In this room HORNBACH made armchairs fly and beer flow through a hall. It brought the forest into a huge wheel and a fishing pond into a living room. Created and explained by an authentic quick-witted man who entertained the masses with anecdotes. But a good project also needs a serious core. The Man Cave projects function. There are no tricks. No double bottom. Users can download the construction guides on the microsite and they find each tiny screw in every HORNBACH Market. This professional madness was spread all over the internet and revolutionized the genre of online tutorials.