31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Design
Art Direction
Finalist
Stora Enso
- "Recreate Packaging Trophies 2016"
Corporate Name of Client: Stora Enso
Client Supervisor: Helena Johansson
Client Account Manager: Jessica Stiller
Agency: River, Stockholm
Creative Director: Zeke Tastas
Art Directors: Bea Szenfeld/Robin Grahn
Design Company: Bea Szenfeld, Stockholm
Design Director: Bea Szenfeld
Designer: Robin Grahn
Production Company: Attributverket, Stockholm
Description of the Project:
Designs for the trophies for the paper company Stora Enso’s packaging design competition Recreate Packaging. The competition rewards creativity and craftsmanship and understanding paper as a material. The idea was to celebrate the creative process, the rejected ideas that lead up to the winning one. It is dramatized by the left over pieces from sharpening your pencil, a playful and visually interesting way of “leading by example”.