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Package Design
Promotional Packaging

Finalist

Entrant: BBDO Group Germany, Duesseldorf
Bombay Sapphire - "Free The Spirit"

Corporate Name of Client: BACARDI GmbH

Client Account Manager: Elisabeth Geist

Agency Account Director: Carsten Will

Agency Account Manager: Simone Klinke

Agency: BBDO Duesseldorf, Duesseldorf

Chief Creative Officers: Wolfgang Schneider/Darren Richardson

Executive Creative Director: Darren Richardson

Group Creative Director: Kristoffer Heilemann

Creative Directors: Alexis Mardapittas/Sebastian Steller

Copywriters: Sebastian Steller/Ramón Scheffer

Art Director: Tobias von Aesch

Design Company: Peter Schmidt Group, Hamburg

Design Director: Daniele Gasparini

Designer: Agnieszka Nabielec

Print Production Company: Das Druckhaus Beineke Dickmanns, Korschenbroich

Producer Print Production (Packaging): Mario Kaltenbach/Henry Koopmann

Retoucher: Farhad Abasov

Video Production Companies: AMP-LIGHT / Studio, Cologne

Director/Producer Post Production: Daniel Bartels

Audio Production House Company: Studio Funk, Duesseldorf

Sound Engineer: Timo Kockmeyer


Description of the Project:
Dimensional mailing with an integrated slot for a mobile device. When using the mailing plus smartphone a spirit appears via hologram technique telling the recipient Bombay Sapphire’s product story.