31 YEARS CELEBRATING THE POWER OF IDEAS
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Integration
Multi-platform Campaign

Finalist

Entrant: adam&eveDDB, London
Skittles - "Give the Rainbow"

Corporate Name of Client: Mars

Media Company: Mediacom, London

Media Planners: Lindsey Jordan/Eloise Huntingford

Agency Account Manager: Matt Dankis

Agency Account Director: Brittany Lippett

Agency Strategic Planner: David Mortimer

Managing Partner: Fiona McArthur

Joint Head of Planning: Jessica Lovell

Agency: adam&eveDDB, London

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett/Richard Brim

Creatives: Matt Fitch/Mark Lewis

Agency Producers: Maebh Kelly/Emilie Verlander

Head of Design: Alex Fairman

Project Manager: Caroline Tripp

Production Company: cain&abel, London


Description of the Project:
The Rainbow is synonymous with both Pride and with Skittles, but during the Pride celebrations only one rainbow should take centre stage… Pride’s! So this year, to show their support, we helped Skittles give up their rainbow. #onerainbow