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Corporate Name of Sponsoring Client: L'Oréal
Agency Account Directors: Wilasa Klangnarong/Piyathida Meeklin
Agency Account Manager: Kannaphat Chatcharoensuk
Agency: TBWA\THAILAND, Bangkok
Executive Creative Director: Veradis Vinyaratn
Creative Director: Putthikoon Penwan
Copywriters: Itthisak Chanpinphet/Nawaporn Suetrong/Veradis Vinyaratn
Art Directors: Putthikoon Penwan/Anupong Aramboot/
Tanis Jearsawaswattana, Thatchanon Mathongmak
Agency Producer: Tarinee Limthongskul
Production Company: Shoryuken Production, Bangkok
Director: Krisana Jitnaowarat
Producer: Chatchai Kunponpitak
Digital Directors: Charles Clapshaw/Neel Chaurasia
Editors: Supachai Wannasak/Natapong Meepripurk/Tawan Thakolthamsiri
Sound Design Company: Momentum Studio, Bangkok
Audio Engineer: Suthon Poonyayant
L'Oréal wants to launch a facial foam for Thai men. L'Oréal Men Expert White Activ Cooling Serum Foam”, can control an oily face in all extreme conditions for 12 hrs/day with only just one wash. Thai men know that L'Oréal is a feminine brand and we needed to let them know that L'Oréal Men Expert Can also be a masculine brand. We did so, by creating an entertaining branded content which will interest the Thai male audience operating on a low-budget. We created an extreme Japanese game show who comes to shoot in Thailand in order to demonstrate the efficiency of the foam. Three contenders have to compete in three crazy missions to win as the man with the least oily face. This game show will then be posted and shared on their Facebook fan page, which is primarily interesting to Thai males. The result concludes that Thai men are excited and impressed by the oil control of L'Oréal Men Expert Foam during those crazy missions. They feel as though L'Oréal Men Expert is the brand for them.