31 YEARS CELEBRATING THE POWER OF IDEAS
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TV/Cinema/Online Film
Campaign

Gold Winner

Entrant: The Martin Agency, Richmond
GEICO - "Fast Forward - Forest", "Fast Foward - Lake", "Fast Forward - Hike", "Fast Forward - Going Up"

Corporate Name of Client: GEICO

Agency Senior Account Executive: Brad Higdon

Agency Account Executive: Allison Hensley

Agency Account Manager: Allie Waller

Agency: The Martin Agency, Richmond

Chief Creative Officer: Joe Alexander

Group Creative Directors: Steve Bassett/Wade Alger

Creative Director: Neel Williams

Associate Creative Director: Mauricio Mazzariol

Executive Agency Producer: Brett Alexander

Agency Producers: Liza Miller/Coleman Sweeney

Production Company: Furlined

Director: Nick Ball

Senior Executive Producer: David Thorne

Producer: Jason Gilbert

Line Producer: Deepanjali Singh

VFX Company: MPC

VFX Supervisors: Gizmo Rivera/Jim Spratling

Lead Artists: Avinash Bhandary/Sivakumar R

Animation Company: MPC

Animation Producers: Lexi Stern/Juliet Tierney

Editing Facility: Cut + Run

Editor: Frank Effron

Editorial Producers: Carr Schilling/Annabelle Dunbar-Whittaker

Assistant Editor: Brian Meagher

Music Production Company: Black Iris

Music Executive Producer: Jon Spencer

Music Producer: Amanda Patterson

Music Composer: Justin Bailey

Audio Post Company: Rainmaker Studios, Richmond


Description of the Project:
This year, we had a new pre-roll problem. A 15-second media buy without any skip buttons. Our problem was two-fold. One, keep people from hating a pre-roll ad they’re forced to watch to the end. Two, get people to pay attention to our messaging.