Silver Winner

Entrant: SERVICEPLAN
Ötztal Tourismus - "Save Me – The Ski Pass That Saves Lives"

Corporate Name of Client: Ötztal Tourismus

Agency Account Manager: Sabine Schneider

Advertising Agency: SERVICEPLAN, Munich/SERVICEPLAN Korea, Vienna

Global Chief Creative Officer: Alexander Schill

Executive Creative Directors: Matthias Harbeck/Christian Gosch

Creative Directors: Franz Roeppischer/Lorenz Langgartner/Sandra Loibl

Copywriters: Vladislaus Tyszkiewicz/Lucas Mueller

Art Directors: Sandra Willibald/Alexander Budau

Innovation Director: Jan Paepke

Senior Motion Designer: Dennis Fritz

Production Company: EMBASSY OF DREAMS FILMPRODUKTION, Munich

Director: Valentin Boschi

Editor: Hendrik Sommerfeld

Design & Film Studio Company: Zwupp, Vienna

Supporting Company: Serviceplan Health & Life

Description of the Project:
Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, most people buried don’t wear any avalanche emergency equipment. Because it’s expensive and the danger is often underestimated. This makes it extremely hard for the mountain rescue to find and recover them in time.

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