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Radio & Audio
Direction

Silver Winner

Entrant: Pirate Group Inc., Toronto
Snickers - "Hungry Reporter"

Corporate Name of Client: Mars Inc.

Agency Account Executive: Jamie Faltl

Agency Account Directors: Ariel Vinizki/Rachel Selwood

Agency: BBDO Toronto, Toronto

Executive Creative Directors: Denise Rossetto/Todd Mackie

Copywriter: Matt Hubbard

Art Director: Mike Schonberger

Agency Producer: Terry Kavanagh

Production Company: Pirate Group Inc., Toronto

Director: Tom Eymundson

Producer: Colleen Murphy

Recording Studio: Pirate Group Inc., Toronto

Audio Engineer: Ian Boddy


Description of the Project: 
Hunger gets the best of a typical reporter on air when his weather, traffic and news update transitions into a rant about his deadbeat son still living at home. The cause of the escalating anger isn’t revealed until the end: he was just hungry and needed a Snickers bar.