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Design
Brand Identity - Local
Silver Winner
Printed By Somerset
- "Printed By Somerset"
Corporate Name of Client: Printed By Somerset
Agency Account Supervisor: Kayla Osmond
Agency Planner: Joshua Hansen
Agency: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Group Creative Directors: Lisa Greenberg/Ryan Crouchman/Sean Ohlenkamp
Creative Directors: Judy John/Lisa Greenberg
Copywriters: Marty Hoefkes/Andrew Caie
Art Directors: Dejan Djuric/Pedro Izzo/Ryan Crouchman/Scott Leder/Chris Duchaine
Agency Producers: Laurie Filgiano/Sabrina DeLuca
Creative Technologist: Felix Wardene
Project Manager: Tracy Wightman
Designers: Dejan Djuric/Pedro Izzo/Ryan Crouchman/Jeff Watkins
Photographers: Luis Albuquerque/Arash Moallemi
Illustrators: Kristina Marija Valiunas/Dejan Djuric
Director: Luis Albuquerque
Director of Photography: Luis Albuquerque
Web/Flash Developers: Jacqueline Adediji/Dan Purdy
Developers: Jacqueline Adediji/Dan Purdy/Margaret Beck
Description of the Project:
Somerset, one of Canada’s top printers, wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.