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Production & Post-Production
Visual Effects
Bronze Winner
O2
- "Network"
Corporate Name of Client: O2
Media Company: Forward
Agency Planners: Andrew Perkins/Agathe Marian
Agency: VCCP, London
Executive Creative Director: Darren Bailes
Copywriter: Christopher Keatinge
Art Director: Tom Houser
Agency Producer: Larissa Miola
Production Company: Academy, London
Director: Si & Ad
Producer: Lucy Gossage
Director of Photography: Alex Barber
Post-Production Company: Freefolk (Finish), London
Executive Post-Producer: Fi Kilroe
VFX Company: Freefolk (Finish), London
VFX Supervisor: Jason Watts
VFX Producer: Fi Kilroe
VFX 3D Lead: Harin Hirani
VFX 3D Artist: Alaric Holberton
Lead Nuke Artist: Kayley Fernandes
Editing Facility: Final Cut, London
Editor: Joe Guest
Colour Company: Freefolk (Finish), London
Colourist: Paul Harrison
Sound Design Company: GCRS, London
Sound Designer: Ben Leeves
Music Production Company: Air-Edel Associates, London
Music Composer: Theo Vidgen
Description of the Project:
O2 'Network' is part of the More For You campaign for the brand. The ad features a gaggle of fluffy baby geese as a metaphor for its network coverage. The birds were created as entirely photoreal CGI creatures throughout the ad. Using extensive references of anatomy and physiology, the goslings were built in the digital environment from the skeleton up. Special attention was given to the texture of their feathers and colouration to make the appearance of soft downy feathers as realistic as possible.