31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Production & Post-Production
Visual Effects
Finalist
Brita
- "Drink Amazing"
Corporate Name of Client: Clorox USA
Agency: DDB, San Francisco
Group Creative Director: Jim Bosiljevac
Associate Creative Director: Sam Brown
Production Company: Harvest Films, Santa Monica
Director: Matthias Zentner
Senior Executive Producer: Ron Mohrhoff
Executive Producer: Bonnie Goldfarb
Producer: Niko Wehlan
Director of Photography: Stefan von Borbely
Senior Integrated Producer: Mark Tobin
Post-Production Company: velvet mediendesign, Munich
Executive Post-Producer: Maria Metodieva
Post-Producer: Alexander Zeus
VFX Companies: AmbientFX/Ugly Kids/Informatica 3Art/Giant Milk Can
AmbientFX 3D Lead: Boris Bruchhaus/Michael Grund
Giant Milk Can 3D Lead: Jan Hoffmann/Bernd Kaufmann/Mehmet Akif Karaman
Informatica 3Art 3D Lead: Diego Masciolini
Ugly Kids 3D Lead: Daniel Hennies
Lead Artist: Hannes Gerl
VFX 3D Artists: Lukas Eberle/Casper Christensen
Flame Artist: Chris Weingart
Animator: Raluca Ferestenau
Editing Facility: Beast, San francisco
Editor: Tim Brooks
Music Production Company: Ring The Alarm, Los Angeles
Description of the Project:
Water is the healthy choice, that's the message Stephen Curry the NBA player and the BRITA's ambassador brings to us. "You are what you drink." - are the words of the first athlete promoting such a simple drink as water. Everything is made of water, we are water. Stephen Curry glides over the surface, almost like hovering above the floor, hitting the water wall, soaking his way through. Dance of watery splashes follows him, imitating Curry’s moves and playing the game. The combination of CGI and real water makes the commercial stand out in its purity and clarity.