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Production & Post-Production
Animation
Finalist
Anchor Butter
- "Little Elephant"
Corporate Name of Client: Arla Foods
Client Account Directors: Lucie Illingworth/Jen Brown
Agency Account Managers: Jane Stephenson/Priya Shial
Agency: Creature, London
Creative Directors: Ben Middleton/Ed Warren
Associate Creative Directors: Mike Eichler/Sam Bishop
Agency Producer: Madeline Smith
Production Company: Passion Pictures, London
Director: Kyra & Constantin
Executive Producer: Ryan Goodwin-Smith
Producer: Matt Saxton
Post-Production Company: Unit Post, London
Post-Producer: Ross Culligan
VFX Company: Passion Pictures, London
VFX Supervisor: Neil Riley
VFX 3D Artists: Junaid Syed/Jamie Franks/Colin Perret
Animation Company: Passion Pictures, London
CG Supervision & Development: Suzanne Forward/Stuart Hall/Paco Rocha
Head of CG: Jason Nicholas
Lighting & Rendering: David Watson/Adrian Russell
Animators: Wes Coman/Chris Welsby/Catherine Elvidge
Modelling & Texturing: Paco Rocha/Ian Brown/Ian Matthews/Katreena Erin
Editor: Tim King
Rigging: Morgan Evans/Matteo Nibbi
Colourist: Simon Astbury
Sound Design Company: Factory, London
Description of the Project:
Kyra and Constantin’s work for Anchor Cheddar marked a bold departure from Anchor’s previous marketing by establishing the ‘Hugglers’, a family of furry creatures brought to life with 3D animation. The Anchor Butter December campaign came as a light-hearted, and painfully apt, look at a real family Christmas. Here, a happy scene is quickly unsettled by little Alfred’s adoration of the most annoying toy, thanks to Grandma.