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Production & Post-Production
Animation

Finalist

Entrant: Passion Pictures, London
Anchor Butter - "Little Elephant"

Corporate Name of Client: Arla Foods

Client Account Directors: Lucie Illingworth/Jen Brown

Agency Account Managers: Jane Stephenson/Priya Shial

Agency: Creature, London

Creative Directors: Ben Middleton/Ed Warren

Associate Creative Directors: Mike Eichler/Sam Bishop

Agency Producer: Madeline Smith

Production Company: Passion Pictures, London

Director: Kyra & Constantin

Executive Producer: Ryan Goodwin-Smith

Producer: Matt Saxton

Post-Production Company: Unit Post, London

Post-Producer: Ross Culligan

VFX Company: Passion Pictures, London

VFX Supervisor: Neil Riley

VFX 3D Artists: Junaid Syed/Jamie Franks/Colin Perret

Animation Company: Passion Pictures, London

CG Supervision & Development: Suzanne Forward/Stuart Hall/Paco Rocha

Head of CG: Jason Nicholas

Lighting & Rendering: David Watson/Adrian Russell

Animators: Wes Coman/Chris Welsby/Catherine Elvidge

Modelling & Texturing: Paco Rocha/Ian Brown/Ian Matthews/Katreena Erin

Editor: Tim King

Rigging: Morgan Evans/Matteo Nibbi

Colourist: Simon Astbury

Sound Design Company: Factory, London


Description of the Project:
Kyra and Constantin’s work for Anchor Cheddar marked a bold departure from Anchor’s previous marketing by establishing the ‘Hugglers’, a family of furry creatures brought to life with 3D animation. 

The Anchor Butter December campaign came as a light-hearted, and painfully apt, look at a real family Christmas. Here, a happy scene is quickly unsettled by little Alfred’s adoration of the most annoying toy, thanks to Grandma.