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Music & Sound
Sound Design

Gold Winner

Entrant: Factory, London
Honda - "Ignition"

Corporate Name of Client: Honda

Agency: Wieden+Kennedy London, London

Executive Creative Directors: Tony Davidson/Iain Tait

Creative Directors: Scott Dungate/Kim Papworth

Executive Agency Producer: James Laughton

Production Company: Somesuch, London

Director: Aoife McArdle

Senior Executive Producer: Sally Campbell

Producer: James Waters

Sound Design Company: Factory, London

Sound Designer: Anthony Moore

Sound Engineer: Anthony Moore

Sound Mixer: Anthony Moore

Music Production Company: SIREN, London

Music Executive Producer: Sean Atherton

Music Producer: Sian Rogers

Music Composer: Walter Mair


Description of the Project: 
Honda 'Ignition' is inspired by space travel. It pays homage to the human curiosity and engineering endeavour required to achieve success in space. Our sound was designed to accentuate this theme as we moved through the Honda products featured in the film. The soundscape builds in power and intensity as we edge ever closer to our 'launch'. As we journey through, we slip into surreal sci-fi audio worlds within the vehicles, each with it's own sonic identity and story. These worlds are juxtaposed against the power and ferocity of the outside elements that represent the power of our vehicles and their anticipated launch. Never relenting, the sound design propels you through the film and heightens the senses as we embark with Honda on their voyage of discovery.