31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
2016 Winners and Finalists
2016 Press Releases Statues / Logos For Download Purchase Awards
Filtered Search
x

Music & Sound Company of the Year: Factory, London


Back to previous page

Music & Sound
Sound Design

Finalist

Entrant: Factory, London
Sainsbury's Supermarket - "Mog's Calamity"

Corporate Name of Client: Sainsbury's

Agency: AMV BBDO, London

Executive Creative Directors: Adrian Rossi/Alex Grieve

Executive Agency Producer: Rebecca Scharf

Agency Producer: Nikki Holbrow

Production Company: Outsider, London

Director: James Rouse

Producer: Benji Howell

Sound Design Company: Factory, London

Sound Designers: Anthony Moore/Neil Johnson

Sound Engineers: Anthony Moore/Neil Johnson

Sound Mixers: Anthony Moore/Neil Johnson


Description of the Project: 
The sound design for Mog’s Christmas Calamity was integral to the story telling of this film. With only ‘in vision’ dialogue lines supplied in the edit, the sound design was created completely from scratch. Everything had to sound utterly believable to make this CGI and live action story a success. Many tracks of foley and bespoke sfx were recorded for the chaos in the kitchen. Much time was spent on Mog herself, the subtle footsteps, the rustle of fur, and of course the vocalizations of Mog, expertly performed by our secret voice of Mog. The sound design had to work with the ebb and flow of the beautiful score and the mixing of over 150 tracks of audio to create the final mix was meticulous. The finished piece shows how good ‘real-life’ sound design can be when combined with a great story.