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Unheard Soldier

Radio & Audio
Public Service/Social Welfare

Silver Winner

Entrant: CP+B, Miami
Mission 22/ Elder Heart - "Unheard Soldier"

Corporate Name of Client: Mission 22

Agency Account Director: Henry Gonzalez

Agency Account Manager: Mary Anne Kavjian

Agency: CP+B, Miami

Executive Creative Director: Gustavo Sarkis

Associate Creative Director: Alvaro Ramos

Copywriters: Derrick Yousefi/Hannah Soloperto

Art Director: Jeff Siegel

Executive Agency Producer: Jason Gagnon

Production Company: Heard City, New York

Sound Designer: Mike Vitacco


Description of the Project:
Mission 22 is an organization that was created to raise awareness for the fact that 22 American veterans commit suicide every day due to PTSD, TBI, and the effects of war. 

In 2013 Sgt. Clay Ward took his own life, but he left behind several recordings in which he discussed his post war-struggles. With the help of his family, we used the words from his story of struggle and reconstructed them into a message of hope.