31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Radio & Audio
Public Service/Social Welfare
Silver Winner
Mission 22/ Elder Heart
- "Unheard Soldier"
Corporate Name of Client: Mission 22
Agency Account Director: Henry Gonzalez
Agency Account Manager: Mary Anne Kavjian
Agency: CP+B, Miami
Executive Creative Director: Gustavo Sarkis
Associate Creative Director: Alvaro Ramos
Copywriters: Derrick Yousefi/Hannah Soloperto
Art Director: Jeff Siegel
Executive Agency Producer: Jason Gagnon
Production Company: Heard City, New York
Sound Designer: Mike Vitacco
Description of the Project:
Mission 22 is an organization that was created to raise awareness for the fact that 22 American veterans commit suicide every day due to PTSD, TBI, and the effects of war. In 2013 Sgt. Clay Ward took his own life, but he left behind several recordings in which he discussed his post war-struggles. With the help of his family, we used the words from his story of struggle and reconstructed them into a message of hope.