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Design
Product Design

Bronze Winner

Entrant: J. Walter Thompson, New York
Puma - "BeatBot"

Corporate Name of Client: Puma

Client Account Director: Chris Burgess

Agency Account Director: Greg McConnell

Agency Account Manager: Caroline Morse

Agency Planning Director: Rik Mistry

Agency: J. Walter Thompson, New York

Global Chief Creative Officer: Matt Eastwood

Chief Creative Officers: Brent Choi/Adam Kerj

Executive Creative Directors: Florent Imbert/Emmanuel Lalleve

Creative Director: Karl Ackermann

Copywriter: Andrew Curtis

Art Director: Ben Morejon

Agency Producer: Thomas Mishra

Project Manager: Kristin Robinson

Design Company: 10XBETA, New York

Design Director: Jennifer Usdan McBride

Designers: Carrie Kengle/Mike Manh/Jesse Gray

Executive Producer: Jason Curtis

Producer: Chris Klein

Directors of Photography: Danny Dwyer/Chris Browne


Description of the Project:
While others focused on wearable tech, we created raceable tech. Introducing The PUMA BeatBot - a programmable, self-driving robot that inspires runners to push harder. Giving them a visual target to beat, not just a stopwatch.
 
Instead of just telling runners to be Forever Faster. We gave them a way to live it.