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TV/Cinema/Online Film
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Bronze Winner

Entrant: Forsman & Bodenfors, Gothenburg
Volvo XC60 - "Made by People"

Corporate Name of Client: Volvo Car Sweden

Heads of Client Services: Åsa Borg/Per Carleö/Mikael Karlsson

Media Company: Mindshare

PR / Marketing Company: Amat Levin

Agency Account Director: Anders Bothén

Agency Account Manager: Martin Johansson

Agency Planner: My Troedsson

Agency: Forsman & Bodenfors, Gothenburg

Copywriters: Jonas Enghage/Martin Ringqvist

Art Directors: Andreas Malm/Staffan Lamm

Designers: Martin Joelsson/Nicolas Peyrau

Photographer: Peter Gehrke

Agency Producer: Jens Odelbring

Social Media Strategist: Animal

Production Companies: Adamsky/INDIO

Director: Adam Berg

Executive Producer: Johan Lindström

Producer: Eva Båge

Director of Photography: Niklas Johansson

Post-Production Companies: F&B Factory/F&B Inhouse/Johan Cabezos/Señor

Editing Facility: TRIM Editing

Editor: Paul Hardcastle

Grade: Mark Gethin of MPC

Online: Bläck Studios

Sound Design Company: RedPipe

Sound Designer: Erik Olsson

Music Production Company: Secretly Spectacular

Music Producer: Music Super Circus

Music Supervisor: Jenny Ring

Music Arrangers: Sony/ATV & Mr Radar

Music Composers: Scheja/Criborn/Gidlund

Music Lyricists: Scheja/Criborn/Gidlund

Music Performed By: Viola Martinsson

Song Title: Made of


Description of the Project:
Great minds don’t think alike.
Who builds the best cars? The Germans? The Americans? The Italians? The Koreans? Or is it the Swedes? Truth is, it’s none of those. It’s all of them. Together. Ever since the 50’s we’ve brought people here from all over the world to develop and build our cars. Not because we’re a caring and human company, but because we know it makes us better. Diversity sparks creativity. It pushes innovation. It helps us to build safer and smarter cars, designed around peoples everyday life. So if you ever wondered who makes the best cars, you know now. It’s people.

Together with ABBA and Bjorn Borg, Volvo is probably the most famous Swedish brand ever. We’re proud to have been working with Volvo Car Company for both the Swedish and the global market since 1994, and we’re excited to be a part of their future.

The film is a very beautiful take on diversity. A good example of how people from all over the world can Make great things together. We went for a very simple edit to get an autenthic feeling. Because the people in the film are no models, they are real people working at Volvo. That was important to bring forward in the Edit.  I think it works pretty good.