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Branded Entertainment
Online Series

Bronze Winner

Entrant: HEIMAT, Berlin
Hornbach - "Man Cave"

Number of Episodes/Elements: 5

Corporate Name of Sponsoring Client: HORNBACH Baumarkt AG

Client Marketing Directors: Thomas Schnaitmann/Julia Ziegelmann

Agency Account Director: Frauke Bielefeldt

Agency Account Managers: Xenia Kraider/Franziska Lequen

Agency: HEIMAT, Berlin

Chief Creative Officer: Guido Heffels

Creative Director: Guido Heffels

Copywriters: Corbinian Hennies/Nicolas Blättry

Junior Copywriter: Natalie Schaaf

Art Directors: Jonas von Schwedes/Lukas Kölling

Graphic Designer: Jonas Sebastian Weber

Agency Producer: Katrin Kaiser

Online Company: For Sale Digital, Hamburg

Creative Director Digital: Gün Aydemir

Photographer: Frank Groll

Production Company: EASYdoesit, Berlin

Director: Chehad Abdallah

Executive Producer: Sebastian von Gumpert

Producer: Gregor Moellers

Director of Photography: Phillip Kaminiak

Production Design & Construction: Neulant Van Exel

Post-Production Company: Vivid Grey, Berlin

Post Producer: Simon Geis

Color Grading Company: Arri Mitte, Berlin

Sound Design Company: Hesse Studios, Berlin

Actor: Herold Vomeer

Description of the Project:
Everyone needs a place to retreat. A spot where the inner madness can be acted out. This place was invented by HORNBACH. And it's called "Man Cave".
The manliest place on earth - where whiskers grow on wood.
In this room HORNBACH made armchairs fly and beer flow through a hall. It brought the forest into a huge wheel and a fishing pond into a living room. Created and explained by an authentic quick-witted man who entertained the masses with anecdotes. But a good project also needs a serious core. The Man Cave projects function. There are no tricks. No double bottom. Users can download the construction guides on the microsite and they find each tiny screw in every HORNBACH Market.
This professional madness was spread all over the internet and revolutionized the genre of online tutorials.