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Digital
Viral

Gold Winner

Entrant: Assembly, Auckland
Burger King - "McWhopper"


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Corporate Name of Client: Burger King

Media Planners: Marie-Claire Manson/Nicky Greville

Agency Account Director: Victoria Meo

Agency Planning Director: Jono Key

Agency: Y&R NZ

Chief Creative Officer: Josh Moore

Creative Director: Tom Paine

Agency Producers: Liz Rosby/Sacha Moore

Digital Company: Resn, Wellington

Digital Producer: Melissa Logan

Senior Designer: James Wendelborn

Animation Company: Assembly, Auckland

Animation Director : Jonny Kofoed

Animation Producer: Amanda Chambers

Animators: Scotty Wilson/Joe Helmore/Craig Gladding

Sound Design Company: Liquid Studios, Auckland

, Auckland


Description of the Project:
Our brief on this project was to create a viral video - an invitation to McDonalds from Burger King that would use social media to create a wave of support for the idea.  This project spread rapidly on the day it was launched, featuring on CNN, USA Today, The New York Times, Time Magazine, to name just a few - with #McWhopper trending at the top of the list on twitter.  This converted into over 1 million plays on youtube in the first day and over 2 billion web impressions.