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Integration
Gold Winner
If Insurance
- "Slow Down GPS"
Corporate Name of Client: IF Insurance
Media Company: OMD
PR / Marketing Company: Maja Bredberg
Head of Marketing: Mikael Hellman
Marketing Manager: Kajsa Svärd
Agency Account Supervisor: Maria Bergkvist
Agency Account Managers: Kristina Wilmar/Joachim Levin
Agency Planner: Lars Friberg
Copywriter: Joakim Labraaten
Art Director: Samuel Åkesson
Agency Producer: Magnus Kennhed
Production Companies: Bacon STH/Starcut/Earth People
Director: Tarik Saleh
Executive Producer: Ylva Axell
Producer: Sophie Hedberg
Director of Photography: Fredrik Wenzel
Digital Producer: Andreas Johansson
Post-Production Company: Stopp
Editor: Joakim Pietras
Music Arranger: Krister Linder
Designer: Johan Fredriksson
Photographer: Emilia Bergmark-Jiménez
Agency: Forsman & Bodenfors, Gothenburg
Description of the Project:
In an effort to get drivers to slow down where it matters the most, we’ve developed the sat nav app “Slow Down GPS”. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. We think of it as a subtle “audio sign” that says “Children at play”. In the first version of the app, GPS-locations for all schools and day-care centres in the Nordic region have been added. But through a crowdsourcing project on the If web site, people are also asked to suggest more locations where the voice should switch to a child’s voice.