31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
Corporate Name of Client: Con Agra
Agency Account Directors: Kristin Barbour/Nancy Bernacchi
Agency Account Manager: Lindsay Hrack
Agency Strategic Planner: Meghan Tetwiler
Agency Planning Director: Mark Rovai
Agency: DDB San Francisco, San Francisco
Creative Director: Jonathan Byrne
Copywriters: Justin Stielow/Katie Johnston/Andy Whalen
Art Director: Lena Barrows
Agency Producers: Jon Drawbaugh/Andy Rosenthal
Agency Project Manager: Maggie Dieringer
Content Business Manager: Lisa Falvo
Production Company: Radical Media, Los Angeles
Director: Steve Miller
Executive Producer: Greg Carlesimo
Line Producer: Barbara Benson
How do you talk to 18-24 year old dudes? You don’t. You make fun of their friends and let them in on the joke. This campaign for Slim Jim meat sticks takes place in four very different scenarios and proves that no matter where they are, no matter how serious the job, no matter how dire the situation, guys will always mess with each other. In each spot the Slim Jim is the catalyst for a guy to snap out of adult pressures and just be himself, ending with the iconic campaign line: "Snap into a Slim Jim."